Lighting design impacts how people experience a space.
Restaurants are key revenue building space and the way architects and designers create these spaces can not only attract loyal clientele but can offer guests a more comfortable dining experience. People choose to dine at a particular restaurant for different reasons like quality of food, service and the place. But there are emotional reasons as well, such as the excitement or enjoyment that they experience while dining. Lighting plays a significant role in a guest’s overall emotional experience because it creates a specific ambiance and set the mood. This ambiance allows the guest to have a unique experience that they may not find at home. By connecting to customers on an emotional level, a better customer retention can be built which can then encourage repeated business opportunities.
The basic consideration for designing light for restaurants are the purpose of lighting, right placement, the degree of intensity/required illumination and the style/choice light fixtures
Purpose: It should define the purpose of the space and how it is being used.
Placement: For the individual table, higher levels of well-balanced lighting are usually desired because they allow for a strong sense of well-being and security and can create a great impact on overall experience throughout the meal.
Intensity: temperature of the lighting relates directly to the correct color of the food. Good lighting is essential in order for a guest to view the food. As per research, lighting intensity has an effect on behavior; guests in low levels of lighting have a more positive experience than those in high levels of lighting.
Different intensity lighting can also be used to create separate areas without the use of architectural elements.
Lighting with background: Another factor that affects lighting design is the materials and finishes being used within the space. Depending on the type of material for finishes, individual sources of light can be reflected, which will increase the intensity without a need for additional light sources. So the kind of texture used on different surfaces should be considered while designing light.
Style of fixture: The shape and the style of the fixtures are vital. Using a fixture that does not match the style of the restaurant can cause disunity and destroy the overall effect. Light fixtures should thus serve functional than just adding to the overall look.
Good lighting is a combination of daylight and artificial light. Daylight is the most comfortable and the task of the artificial light is to imitate it. This combination is crucial in having pleasant lighting.
So the two light sources could be combined in design for different styles of restaurant, serving meals at the different time of day. Like, for breakfast corners/restaurants: More natural daylight is recommended so that customers can read the morning newspapers while enjoying their coffee and breakfast. For fast food restaurant:, a moderate level of lighting will help to create a fast turnover of customers, especially needed for lunch rushes. Dinner restaurant: the dinner hour requires a low intensity of light to create an intimate and leisurely atmosphere.
Lighting is the element which should not only be designed for any space architecture and interior but for the people using that space. This element has a significant role in a consumer’s emotional response by enhancing the space and providing right kind of environment and setting for the desired experience.